True Color Ash

Permanent Hair Color Pigment

Innersense Color Purity, reimagining the world of color. The first and only truly clean hair color line formulated per the Innersense Beauty Ethos: high-performing formulations, absent dirty ingredients, utilizing sustainably sourced materials, with zero environmental impact.

How to use

see Color Purity Manual

Key ingredients

All ingredients

Water/Aqua/Eau, Polyglyceryl-4 Stearate Phosphate, Propanediol, Cetyl Alcohol, Monoethanolamine, 2-Methoxymethyl-p-Phenylenediamine, Lauryl Alcohol, 2,4-Diaminophenoxyethanol HCl, Sodium Lauroyl Sarcosinate, Xanthan Gum, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Glycerin, Butyrospermum Parkii (Shea) Butter, Calophyllum Inophyllum (Tamanu) Seed Oil, Capric Acid, Lilium Candidum Bulb Extract, Linoleic Acid, Linolenic Acid, Lycium Barbarum (Goji) Fruit Extract, Rosa Moschata Seed Oil, Moringa Oleifera Seed Oil, Myristic Acid, Oleic Acid, Palmitic Acid, Potassium Sorbate, Lauric Acid, Sodium Benzoate, Sodium Bisulfite, Sorbic Acid, Ascorbic Acid, Stearic Acid, Citric Acid, Tetrasodium Glutamate Diacetate, m-Aminophenol, 2-Methylresorcinol

About the brand

Innersense has developed a more conscious color experience, designed to support healthy hair and scalp without compromising on beautiful, long lasting results.

A MORE CONSCIOUS

Thoughtfully formulated with clean, effective ingredients and without common harsh or irritating ingredients. Ammonia- and fragrance-free for a more comfortable color experience. Nourishing ingredients help support the health, strength and condition of hair and scalp. Beautifully vibrant color with lasting shine and results

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